Donald Trump warned CNN that their network would collapse without him.
Trump was proven right.
And CNN sets record-low ratings in 2022.
As Conservative Revival reports:
When Donald Trump won the presidency in 2016 CNN made two big bets.
Then network president Jeff Zucker turned CNN from a news network into a 24/7 political channel that fed the appetite of Trump hating liberals.
CNN – with Jim Acosta, Don Lemon, Anderson Cooper, and Jake Tapper becoming the front face of the network – morphed into the home base for the “resistance” to watch anchors, guests and hosts thunder about Donald Trump turning America into Nazi Germany and the supposed “threat” to democracy Trump and his supporters posed.
That strategy of churning out anti-Trump content – CNN lurched from one fake scandal to the next – paid short term dividends as CNN posted record ratings during the 2020 election and into early 2021 as Democrats staged another impeachment hoax over January 6.
But the sugar high from the Trump years quickly faded once Trump left office.
And now without Trump around to draw deranged liberals who lives revolve around politics to the TV CNN’s ratings collapsed.
2022 saw CNN set an all-time low for viewership.
“In 2022, CNN averaged just over half a million viewers in total day, and just over 120,000 in the advertiser-relevant 25-to-54 year-old demo—its lowest-rated year in history,” Puck News Dylan Byers reported.
Beyers reported Licht tried to fix CNN by revamping the mid-morning and daytime lineups.
“Licht unveiled a new dayside strategy that aims to infuse the often lackluster, desk-anchor format with what he described to Variety as a more “kinetic” energy, with multiple anchors spending more time on their feet. John Berman, Kate Bolduan, and Sara Sidner will co-host a three-hour morning block from 9 a.m. to noon, while Jim Sciutto, Boris Sanchez, and Brianna Keilar will co-host another three-hour afternoon block from 1 p.m. to 4 p.m. The noon hour will continue to be hosted by John King, though sources familiar with Licht’s plans tell me his chair may eventually be given to Dana Bash, who is coincidentally his ex-wife,” Byers continued.
But media insiders scoffed at that strategy comparing it to a losing team running the same starters on the field but just switching up their positions.
“Either way, it’s hard for many industry insiders to see it as anything other than an ongoing rearranging of the deck chairs. “The lowly Pirates have switched their third baseman with their first baseman and moved their shortstop to second base while their catcher will now pitch and their pitcher will now catch. And the fate of the second baseman is undecided,” one veteran television executive quipped. And as with so much at CNN these days, the move is also a cost-cutting effort, since fewer shows means fewer production expenses. CNN may not be turning into Cheddar, but it is increasingly looking like early-era HLN in many respects,” Byers concluded.
CNN’s problem is the network has no credibility.
By turning into a mouthpiece for the Democrat Party CNN burned all bridges with Americans not on the political left.
But without Donald Trump they lost the central figure in their manufactured daily outrage drama.
CNN is now a sinking ship.
And it is an open question as to what – if any – form it will survive.
Discovery bought CNN’s parent company Warner Brothers.
Once the merger completed Warner Brothers Discovery CEO David Zaslav set about cutting billions of dollars to shore up Warner Brothers debt problem.
CNN caught the axe in a big way with hundreds of layoffs and Licht shuttering CNN+.
And as ratings continue a free fall CNN faces a very uncertain future.
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