Celebrities are finding out the Bud Light boycott is treacherous political ground to tread on.
The old rules do not apply.
And Garth Brooks stepped in it bigtime when he said this about the boycotts.
Bud Light ended up losing $27 billion dollars in market cap after the beer giant announced a woke sponsorship deal on April 1 with transgender social media influencer Dylan Mulvaney.
Mulvaney is a grown man whose gimmick is acting like a 10-year-old girl.
That, combined with Mulvaney’s 10 million TikTok followers, woke up many Americans to the reality that the left is determined to exploit corporate brands, professional sports, schools, Hollywood, and every other institution under their thumb in order to lure children into the transgender lifestyle.
A boycott ensued with music legends like Travis Tritt, John Rich, and Kid Rock refusing to serve Bud Light while on tour.
But county music legend Garth Brooks went in the opposite direction.
Brooks, whose hits include “Friends in Low Places,” “Lost in You,” and “The Thunder Rolls” – and has sold 148 million albums worldwide – announced his opposition to the Bud Light boycott.
In an interview with Billboard executive editor Melinda Newman, Brooks said he planned to serve Bud Light at his new Nashville bar, ‘Low Places’ Bar & Honky-Tonk.
“I want it to be a place you feel safe in, I want it to be a place where you feel like there are manners and people like one another,” Brooks stated. “And yes, we’re going to serve every brand of beer. We just are. It’s not our decision to make. Our thing is this, if you [are let] into this house, love one another. If you’re an @sshole, there are plenty of other places on lower Broadway.”
John Rich said it was fine if Brooks chooses to serve Bud Light at his bar, but that he’d find that in Nashville – a popular tourist attraction of middle America in the red state of Tennessee – that Bud Light would be a big-time money loser.
“If Garth is serving Bud Light in his bar, that’s fine,” Rich said. “Garth can do that. Garth might find out not many people are going to order it. And at the end of the day, you have to put things in your establishment that people are going to purchase if you’re going to run a successful business. So, he might find that out.”
County music stars on the opposite side of a beer company’s marketing campaign is a prime lesson as to why companies should stay out of politics in the first place.