Kid Rock helped the Bud Light boycott go viral and reach the levels of success that it did.
Americans were sick of woke corporations throwing their weight around in the culture war.
And now Kid Rock gave everyone some devastating news about the Bud Light boycott.
Kid Rock blowing up a case of Bud Light in reaction to the beer giant announcing a sponsorship deal with transgender social media influencer Dylan Mulvaney was the defining moment that caused the Bud Light boycott to catch fire.
Led by Kid Rock, countless Bud Light drinkers ditched the beer over the transparent attempt to market transgenderism to children through Mulvaney’s 10 million TikTok followers.
The boycott cost Bud Light dearly as it lost $1.4 billion and its position as America’s number-one beer.
But one year later, conservatives were confused by the message Kid Rock sent.
Laura Ingraham was among those puzzled as Kid Rock sported a “This Bud’s For You” hat for an interview with her on her Fox News show.
“Now, I see you’re wearing– is that a Budweiser hat?” Ingraham wondered.
Ingraham noted that Kid Rock’s viral video denouncing Bud Light is what kicked off the most successful conservative boycott effort ever.
“It’s a year ago, right, that you famously posted that video of I think you were shooting some Bud Light cans after the Dylan Mulvaney controversy? So you’ve lightened up on Bud Light?” Ingraham asked.
“This is a cool hat,” Kid Rock shot back.
Kid Rock tried to act like his wearing the hat was a happy accident and he pivoted to saying conservatives needed to focus attention on brands like Target and Ben and Jerry’s – for promoting transgenderism to kids – as well as Planet Fitness over the gym chain canceling a woman’s membership because she had the audacity to complain about a biological male strutting around the women’s locker room.
“I didn’t know what hat I was wearing. We got bigger targets. I mean, when you look at what, Planet Fitness? Like what are they doing? Like, Ben and Jerry’s? I don’t want to put any targets on people’s backs. Target?” Kid Rock added.
Kid Rock then made the stunning admission that he’s spoken to executives at Bud Light and they all know they made a mistake by going woke with the Mulvaney deal, but that they won’t publicly admit their error and apologize.
“I talked to dudes from Bud Light or Anheuser-Busch, the CEO, the people. Like man, they messed up. It’s too bad they just won’t say it, like, ‘Hey, we messed up a little bit,’ you know, whatever, but that’s how they’re cut, and you know, I got my answer. I don’t wanna hurt people’s jobs and stuff like that when they don’t have any dog in the fight, but there’s a whole lot more companies we should be going after for sure,” Kid Rock declared.
Bud Light is trying to buy their way out of the doghouse.
The company inked a $100 million sponsorship deal with the Ultimate Fighting Championship because its president, Dana White, is a huge Trump booster.
Bud Light also entered into a sponsorship deal with pro-Trump comic Shane Gillis.
Kid Rock is also clearly one of the conservative influencers Bud Light hopes will send the message out to call off the dogs.
But without a public apology from Bud Light executives and a promise to stay out of the culture wars, it would be foolish for conservatives to give up the boycott.